Pay for intent, not just clicks
Google Ads can put a business in front of people who are already searching for a product or service. The strongest campaigns begin with commercial intent and a clear conversion path.
Choose a narrow starting offer
Instead of advertising every service at once, start with one offer where you can explain the value clearly and follow up quickly. Group closely related searches into tightly themed campaigns and ad groups.
Match the landing page to the search
A visitor searching for SEO services should land on an SEO page, not a generic homepage. Keep the message, proof, call to action and enquiry method consistent from ad to landing page.
Track conversions before scaling
Calls, forms, WhatsApp enquiries and other meaningful actions should be tracked. Without reliable conversion data, increasing the budget can simply increase the number of unqualified clicks.
Optimise from evidence
Review search terms, conversion rates, cost per qualified lead, landing-page behaviour and lead quality. Add useful negatives, improve weak ads and move budget toward campaigns that generate business outcomes.
Google Ads and SEO can work together
Paid search can provide immediate testing data while SEO builds longer-term visibility. Search terms that repeatedly produce qualified leads can inform future SEO pages and content.