1. Make every important page discoverable
Link important pages from navigation or relevant content. Avoid orphan pages that users and crawlers cannot easily reach.
2. Give each page a clear purpose
Use a unique, descriptive title, meta description and primary heading. The page should satisfy a recognizable search intent.
3. Check canonical URLs
Use self-referencing canonicals for indexable pages and keep sitemap URLs consistent with the preferred canonical URLs.
4. Publish a sitemap and robots.txt
A clean XML sitemap helps communicate the site's important URLs. Robots.txt should not accidentally block CSS, JavaScript or important pages.
5. Improve internal links
Use descriptive anchor text to connect related services, guides and case studies. Internal links help users and search engines understand site structure.
6. Measure conversions
Install analytics and Search Console, then define meaningful conversion actions such as calls, forms or qualified enquiries.
7. Test mobile and speed
Review the site on real mobile devices, reduce unnecessary scripts and large assets, and check Core Web Vitals after deployment.