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Zensil SEO & E-commerce Growth Work

SEO and e-commerce visibility work for a cookware brand.

Case Study
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Project context

The project focused on making product and category content more discoverable while creating a stronger foundation for ongoing organic growth.

Challenge

Make product intent clearer

Improve the connection between product pages, categories and search intent.

Approach

Build the content system

Support important product topics with useful copy and internal links.

Execution

Improve the site as a search asset

Use on-page SEO, content and technical improvements as an ongoing process.

What we measured

We use the metrics that match the project. Where a client-approved result is available, it should be reported from the underlying analytics or Search Console data rather than an estimate.

01

Visibility

Search impressions, rankings and relevant reach.

02

Engagement

Useful on-site or social actions that indicate genuine interest.

03

Conversions

Enquiries, calls, WhatsApp conversations or other agreed actions.

04

Business value

Qualified opportunities and downstream outcomes where tracking is available.

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